Corporate and Financial
George T. Neill Joins Brunswick as Vice President and Chief Marketing Officer
LAKE FOREST, Ill., Nov. 26 /PRNewswire-FirstCall/ -- Brunswick Corporation
(NYSE: BC) today announced that George T. Neill, 41, has joined the company as
its vice president and chief marketing officer, reporting to Brunswick
Chairman and Chief Executive Officer Dustan E. McCoy. Neill, most recently was
corporate vice president - global marketing for Motorola, Inc.
An accomplished marketing executive, Neill brings 20 years experience to
his new role, a recently created position at Brunswick. Neill has also held
key marketing positions with Apple Computer, BMW of North America and several
leading national advertising agencies. While at Apple, he championed the
computer maker's "Silhouettes" campaign, which helped to introduce and
establish Apple's popular iPod. In 2005, Neill was named "Corporate Marketing
Executive of the Year," by the respected Delaney Report.
At Brunswick, Neill will seek ways to further strengthen and build upon
the company's leading market positions in each of its main lines of business
-- pleasure boats, marine engines, fitness equipment, bowling and billiards.
"George has demonstrated throughout his career an ability to work closely
with product teams to pinpoint and accentuate brand and product attributes
that resonate with consumers," McCoy explained. "In concert with our current
brands and their marketing organizations, George will seek ways to better
leverage the estimable marketing resources throughout the company to advance
Brunswick's presence and grow the market share of such enviable brands as Sea
Ray, Mercury Marine, Life Fitness and Brunswick Billiards, on a global basis."
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to
instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including
Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and
inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron
electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler,
Cabo Yachts, Crestliner, Cypress Cay, Harris, Hatteras, Kayot, Laguna, Lowe,
Lund, Maxum, Meridian, Ornvik, Palmetto, Princecraft, Quicksilver, Rayglass,
Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and
Valiant boats; Attwood marine parts and accessories; Land 'N' Sea, Kellogg
Marine, Diversified Marine and Benrock parts and accessories distributors; IDS
dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness
equipment; Brunswick bowling centers, equipment and consumer products;
Brunswick billiards tables; and Dynamo, Tornado and Valley pool tables, Air
Hockey and foosball tables. For more information, visit
http://www.brunswick.com.
SOURCE: Brunswick Corporation
CONTACT: Daniel Kubera, Director - Media Relations and Corporate
Communications of Brunswick Corporation, +1-847-735-4617,
daniel.kubera@brunswick.com
Web site: http://www.brunswick.com
