Marine
Introducing the Boston Whaler Super Sports: Not just new boats – a whole new concept in boating
EDGEWATER, Fla., Oct. 30, 2008 – Plug n’ play. Mix n’ match. The all-new Boston Whaler® 130
and 150 Super Sports provide endless opportunities, because each one is personalized for the
owner who designed it. It begins with a sleek, stylish, unsinkable Whaler®, with Whaler’s typically
fine finishes and materials. Then it’s up to the owner to build his Whaler his way.
It’s all based on an innovative modular design concept that features add-on accessories and
equipment that can be installed by the dealer or the consumer, so customizing the boat is a
breeze. Whether it’s a base boat or decked out, the Super Sport fits any boating preference. So if
you wake up and want to wakeboard, go fishing in the afternoon, then cruise with friends in the
evening, a Super Sport can be ready for anything. And, like all Whalers, Super Sports come with a
transferable 10-year limited hull warranty and a new transferable 3-year warranty on accessories
manufactured or installed by Boston Whaler.
In addition to the innovative modular design of the boat and the sleek and stylish look, Boston
Whaler fans will also be inspired by a whole new way to buy the Super Sport add-onaccessories
– via an online store. Whaler customers can continue to visit their local dealer and
buy items through them, but they can also go to the Boston Whaler website www.whaler.com for
their Super Sport accessories. Items can be shipped directly to the customer or drop shipped to
the dealer for installation. This concept is due to Boston Whaler’s strategic alliance with Land N
Sea, a leader in accessory distribution, which will stock the items and fulfill the orders through their
various North American warehouses. As a result, Boston Whaler will transform the way they
interact with their customer.
“Since 1958, Boston Whaler has remained a leader in the boating industry by continuing to bring
high quality, innovative and safe products to market,” said Boston Whaler President, John Ward.
“With the Super Sport, we’ve done that and more. This new Whaler customer experience through
an online order capability to customize your boat is a whole new concept in boating.”
Here are some highlights about these remarkable boats:
130 Super Sport
- Standard features include: Fiberglass helm bench seat with two (2) cup holders, side console
with storage, tachometer, 6.6-gallon portable fuel tank, no-feedback steering, navigation lights,
welded stainless steel side rails and galvanized trailer.
- Notable options and accessories: Bucket sport seats, bench seat with backrest, console side
seat cooler, sun lounge, premium stereo (dealer installed), rail-mounted carry-on livewell,
adjustable rail-mounted rod holders, storage organizers, Sport stainless steel steering wheel.
150 Super Sport
- Standard features include: Fiberglass helm bench seat with 2 cup holders, console side seat
cooler, side console with storage, tachometer, 6.6-gallon portable fuel tank, no-feedback steering,
navigation lights, welded stainless steel side rails, galvanized trailer with swing tongue.
- Notable options and accessories: Bucket sport seats, bench seat with backrest, fishing seat,
poling platform, tow arch wakeboard rack, additional console side seat cooler, sun lounge,
premium stereo (dealer installed), rail-mounted carry-on livewell, adjustable rail-mounted rod
holders, storage organizers and stainless steel steering wheel.
ABOUT BOSTON WHALER
Founded in 1958 and headquartered in Edgewater, Fla., Boston Whaler is a business unit of Brunswick’s Outboard
Boat Group. Whaler is the leading manufacturer of unsinkable boats 11 to 35 feet. For more information on The
Unsinkable Legend™, please visit www.whaler.com, or for video footage visit www.whaler.tv.
ABOUT LAND N SEA
Headquartered in Pompano Beach, Fla., Land ‘N’ Sea is a unit of Brunswick Corporation and distributes marine parts
and accessories from 14 distribution centers across the United States and Canada. Land ‘N’ Sea currently offers
same-day or next-day delivery to roughly 70 percent of the marine dealers in the United States.
ABOUT BRUNSWICK CORPORATION
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading
consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines;
MotorGuide trolling motors; Teignbridge propellers; Albemarle, Arvor, Bayliner, Bermuda, Boston Whaler, Cabo Yachts,
Crestliner, Cypress Cay, Harris, Hatteras, Kayot, Lowe, Lund, Maxum, Meridian, Ornvik, Princecraft, Quicksilver, Rayglass,
Savage, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land 'N' Sea,
Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life
Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products;
Brunswick billiards tables; and Dynamo, Tornado and Valley pool tables, Air Hockey and foosball tables. For more information,
visit http://www.brunswick.com.
Contact:
Kim Hegel/Director of Marketing
Phone: (386) 409-6440
Email: Kim.Hegel@whaler.com
