StrategyStrategy

Product Leadership Product Leadership

At Brunswick, Product Leadership means that we develop and introduce products, desired by consumers, faster and better than our competitors. We will maintain an aggressive product development pace to meet customer needs and ultimately gain share. You can learn more below.

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11.15.18 OnBoard Boating Club and Rentals and Bayliner Boats honor military families at Folds of Honor fundraiser
11.13.18 Brunswick files Initial Form 10 Registration Statement in connection with its planned separation of Fitness Division
11.12.18 Mercury Marine releases 2018 Sustainability Report and video highlighting its commitment to environmental stewardship
11.09.18 Mercury Marine honors and thanks military personnel ahead of Veterans Day
11.07.18 Boston Whaler® enjoys record year at Fort Lauderdale Boat Show
11.07.18 Sea Ray® Celebrates Success Following Fort Lauderdale International Boat Show
11.06.18 Mercury Marine sees record number of engines on display at the 2018 Ft. Lauderdale International Boat Show
10.31.18 Brunswick names Jason Worthy as President - Fitness Division
10.25.18 Boston Whaler gears up for huge showing in Fort Lauderdale
10.25.18 Brunswick announces CEO transition
10.25.18 Brunswick Reports Third Quarter Results
10.23.18 Power Products launches new OEM partnership video highlighting Integrated Solutions and Digital Switching
10.23.18 Rich Todhunter named Director, Current Product Engineering and Product Integration Engineering at Mercury Marine
10.18.18 NAUTIC-ON Partners with Land ‘N’ Sea to Distribute Onboard System for After-Market Boats
10.17.18 Sea Ray® to Preview Boating Lifestyle Revolution at Fort Lauderdale International Boat Show
10.16.18 Brunswick Corporation Raises Quarterly Dividend For Sixth Time Since 2013
10.10.18 Boston Whaler® steps into the classroom for Manufacturing Month
10.10.18 Life Fitness Launches Beta Media Offering
10.09.18 Boating Services Network Launches OnBoard Boating Club and Rentals
10.08.18 Crestliner Awards First Year of 'Angling Aces' Scholarships
10.03.18 Rodier Grondin named President - Princecraft
10.02.18 Mercury Marine tiller handle assembly for portable outboard motors wins IBEX Innovation Award
10.01.18 Brunswick Corporation Announces Pricing of $175 Million Debt Offering
09.13.18 Brunswick Awards Scholarships to Children of Marine Dealership Employees
09.12.18 Power Products hires Daniel Clarkson as General Manager
09.06.18 Marie Graul Joins Life Fitness As Chief Financial Officer
09.06.18 Mercury Marine Wins North American Die Casting Association Award
09.05.18 Boston Whaler® donates supplies to local elementary schools during 8th annual “Boatload of Backpacks”
09.05.18 Boston Whaler® introduces all-new 130 and 160 Super Sport®
09.04.18 Brunswick and Wells Fargo Commercial Distribution FinanceTM Announce Creation of Brunswick Commercial Finance for Canadian Dealers
08.22.18 Lund and Crestliner Boats partner on Stuff the Bus campaign to help students get back to school
08.16.18 Lund, Crestliner Reaching Out to Women to Join Manufacturing Ranks
08.15.18 Angler's Port Marine Wins Lowe® Boats President's Award
08.15.18 Brunswick Public Foundation Awards 2018 Grants
08.15.18 Lowe® Boats Names Canada's The Boat Warehouse as World's Largest Lowe Dealer For 2018
08.09.18 Brunswick Completes Acquisition of Power Products' Global Marine & Mobile Business
08.09.18 Mercury Marine to offer Accelerated Outboard Certification training on a permanent basis
08.06.18 Mercury Marine Wins Business Friend of the Environment Award for the second time in four years
08.03.18 Mercury Marine raises more than $12,000 during its annual Fill the Boat to Cast Out Hunger food drive
08.02.18 Brunswick Establishes Boating Services Network, New Name Reflects Expanded Mission
08.02.18 Mercury Marine unveils new line of diesel engines that improve performance in the mid-range
08.01.18 Mercury Marine Canada presented with Brunswick Chairman’s Safety Award
07.26.18 Brunswick Reports Second Quarter Results
07.25.18 Mercury Marine’s Capitol Engineering named Brunswick Chairman’s Safety Award
07.25.18 Motorguide Xi Series Motors Expand Connectivity Options
07.19.18 Retro Fitness Selects Life Fitness Premium Cardio for Burgeoning Franchise
07.17.18 Brunswick Corporation Declares Quarterly Dividend
07.17.18 NAUTIC-ONTM Official Sponsor of 2018 Chicago Yacht Club Race to Mackinac® presented by Wintrust
07.05.18 Brunswick Schedules Second Quarter Earnings and Conference Call July 26
06.29.18 Brunswick to Acquire Power Products' Global Marine & Mobile Business; Will Enhance Mercury Marine'Parts & Accessories Enterprise
06.28.18 Orangetheory Fitness Names Life Fitness Preferred Treadmill Supplier for International Expansion
06.20.18 $ 2 million investment at Princecraft Boats
06.20.18 Forbes Names Brunswick among 500 Best Mid-Sized Employers for 2018
06.20.18 P1 SuperStock Repowers with Mercury Racing
06.18.18 Military Outreach USA to Partner with Chicago Park District, Local Yacht Clubs and Mercury Marine to Honor Veterans with a Day on Lake Michigan July 1
06.11.18 Mercury National Walleye Tournament crowns 40th champions in 40 years
06.04.18 Brunswick Chairman and Chief Executive Officer to Present at Baird Consumer, Technology and Services Conference
06.04.18 Nancy Loube joins Brunswick as Assistant Vice President - Tax
05.22.18 Mercury Marine's broad new outboard engine launch speaks to Brunswick's commitment to investing in innovation and product leadership
05.21.18 Foulkes named President - Brunswick Marine Consumer Solutions
05.21.18 Mercury Marine Wins Most Innovative International Product for new V-8 outboard lineup
05.18.18 All New 250R & 300R Outboards Powerful. Fast. Efficient.
05.18.18 Mercury adds V-8 and V-6 outboard engines to its Pro XS product line
05.18.18 Mercury Marine introduces Verado®, FourStroke and Pro XS® V-8 and V-6 models from 175-300hp
05.15.18 62 Boston Whaler dealers honored for excellence in customer satisfaction
05.08.18 Mercury Marine Digital Services to offer additional digital solutions and services to its clients
05.03.18 Life Fitness Brings Apple GymKit to Canada
05.02.18 Brunswick Corporation declares quarterly dividend
05.01.18 Boating Industry names Sea Ray a 2018 top product
05.01.18 Mercury Marine selected as 2018 Top Product by Boating Industry Magazine for all-new 3.4L V-6 FourStroke outboard lineup
04.26.18 Brunswick Releases First Quarter 2018 Earnings
04.24.18 Crestliner Launches 'Angling Aces' Student Program
04.24.18 Life Fitness Appoints New CMO and VP, Global Customer Experience & Service
04.16.18 Brunswick Facilities Worldwide Achieve Safety Recognition
04.11.18 Mercury Marine’s Capitol Engineering earns Chairman’s Safety Award
04.05.18 Mercury Marine breaks ground on another expansion
04.03.18 Mercury Marine launches new Vessel Config technology
03.22.18 Attwood announces CARB certification for pressure relief valves
03.21.18 Crestliner Introduces New Sprint Pontoon
03.21.18 Life Fitness revolutionizes facility management and exerciser engagement with Halo Fitness Cloud
03.20.18 Brunswick Boat Group Names Steve Langlais President - Ft. Wayne Operations
03.19.18 Brunswick's Danielle Brown Chosen Among Most Influential Blacks in Corporate America by Savoy Magazine
03.15.18 Life Fitness brings first Apple GymKit-enabled cardio equipment to Hong Kong and Japan
03.14.18 Life Fitness Launches Digital Ventures Group
03.13.18 Mercury Marine mourns loss of Charlie Strang
03.07.18 Crestliner Receives Eleventh Consecutive NMMA CSI Award
03.05.18 Brunswick Chairman and Chief Executive Officer to Present at Raymond James Conference
03.01.18 Brunswick Announces Plans to Spin-Off Fitness Business
03.01.18 Brunswick Employee Recognized for Excellence in Manufacturing
02.27.18 Crestliner Introduces New and Improved Models for 2018
02.27.18 Mercury Marine launches new video to highlight successful Miami Boat Show
02.22.18 Boston Whaler 350 Realm Wins 2018 Innovation Award
02.22.18 Boston Whaler earns 15th consecutive Customer Satisfaction Index Award
02.22.18 Boston Whaler Wins Multiple Neptune Awards for Marine Marketing Excellence
02.19.18 Mercury Marine’s preserves its heritage with a return to Lake X
02.16.18 Mercury Marine announces partnership with FELL Marine, an industry-leading developer of wireless technology for marine applications
02.16.18 Mercury Marine wins Innovation Award for all-new 3.4L V-6 FourStroke outboard lineup
02.15.18 Boston Whaler® introduces new Montauks at Miami International Boat Show
02.15.18 Boston Whaler® unveils 380 Realm at the Miami International Boat Show
02.15.18 Brunswick Corporation declares quarterly dividend
02.15.18 Brunswick Introduces Smart Boating with NAUTIC-ON
02.15.18 Mercury Marine introduces new V-6 FourStroke outboard lineup and an expansion to its SeaPro family
02.08.18 Quicksilver Marine Parts & Accessories “QCrew” prepares for 2018 Elite Season
01.30.18 Brunswick Comments on Owl Creek's Letter
01.25.18 Boston Whaler 420 Outrage earns 2018 Motor Boat Award in prestigious Superboats category
01.23.18 Crestliner Introduces New Bass Hawk for 2018
01.22.18 Quicksilver Powersports Lubricants and North American Ice Fishing Circuit join forces again for 2018 season
01.18.18 Lund Boats Wins 2018 Innovation Award with New Impact XS model at Minneapolis Boat Show
01.16.18 Brunswick Reports Nearly 100 Patents Granted in 2017; Total Up Nearly a Third Year-Over-Year
01.16.18 FLW and Mercury Marine Sign Sponsorship Deal for 2018 Season
01.10.18 Lund focuses on the future of fishing and partners with Student Angler Organization and Tournament Trail
01.08.18 Brunswick Schedules 2017 Fourth Quarter And Full-Year Earnings and Conference Call February 1
01.02.18 Mercury Marine announces 2018 Go With 5 outboard promotion
12.13.17 Brunswick Innovation Laboratory Gets New Name, New Home at Research Park-University of Illinois
12.13.17 Life Fitness Integration with Life Fitness’ LFconnect and Apple GymKit coming in Q1 2018
12.11.17 Brunswick Partners with DockMaster and MyTaskit
12.07.17 Lund Launches New Impacts for 2018 Line-up
11.28.17 Brunswick Public Foundation Awards 2017 Grants
11.16.17 Mercury Marine releases 2017 Sustainability Report
11.15.17 Brunswick Commercial & Government Products Announces New General Manager
11.14.17 Mercury Marine® introduces all-new 15/20hp EFI FourStroke outboard
10.31.17 Mercury Marine & Quicksilver Powersports sponsors Where the Road Ends
10.31.17 Mercury Racing Has Passion for Performance
10.17.17 Brunswick Corporation raises quarterly dividend
10.05.17 Brunswick Schedules Third Quarter Earnings and Conference Call October 26
09.28.17 Brunswick and Mercury Marine to Aid Humanitarian Efforts of Mercy Ships in Africa
09.27.17 Brunswick Awards Scholarships to the Children of Dealership Employees
09.27.17 Brunswick Executive to Present at B. Riley Consumer Conference
09.27.17 Sea Ray® to Feature Several New Models at the Fort Lauderdale International Boat Show
09.21.17 Crestliner Partners with MarineTech on New Power Steering System
09.21.17 Life Fitness Sets New Performance Cycling Standard with Launch of Indoor Power Trainer
09.13.17 Boston Whaler’s 7th Annual “Boatload of Backpacks”
09.12.17 Gwillim Named Vice President - Investor Relations
09.12.17 Innovation, Growth Among Goals of New Joint Venture Between Brunswick and TechNexus
09.01.17 Brunswick Completes Acquisition of Lankhorst Taselaar
08.21.17 Crestliner Announces Million Dollar Club Award Winners at Annual Dealer Meeting
08.14.17 Brunswick Corporation Completes Headquarters Relocation to Mettawa, IL
08.09.17 Brunswick's Boston Whaler and Mercury Marine to Aid MIT Marine Robotics Research
08.09.17 Brunswick's Boston Whaler and Mercury Marine to Aid MIT Marine Robotics Research
07.27.17 Boston Whaler donates over $1,400 to local nonprofit arts organization
07.24.17 Mercury Marine celebrates graduation of the first certified technician from Universal Technical Institute’s Marine Mechanics Institute
07.20.17 Brunswick Agrees to Acquire Lankhorst Taselaar, Strengthening Mercury Marine's European P&A Network
07.20.17 Sea Ray® Joins the NMMA, Interior Secretary Zinke & Members of Congress to Celebrate the Outdoors
07.18.17 Brunswick Corporation declares quarterly dividend
07.05.17 Mercury Marine powers SUNUS Ocean Racing Spectre to world record attempt
06.28.17 Mercury Marine’s “Hello Summer” promotion features six-year limited warranty
06.28.17 Mercury Marine broadens distribution channels in Latin America
06.27.17 Mercury Marine broadens distribution channels in Latin America
06.20.17 Unexpected Weather Delays Lead Brunswick Executive to Cancel Jeffries Presentation
06.13.17 Dozens of Crestliner Dealerships Honored with First Annual CSI Dealer Award
06.08.17 FCEDC publishes new study highlighting Mercury Marine's impact on Fond du Lac community
05.16.17 Life Fitness Adds Heat Map Technology to LFconnect Platform
05.03.17 Brunswick Corporation declares quarterly dividend
04.21.17 Boston Whaler introduces the 240 Dauntless Pro, an exciting new inshore/offshore fishing platform
04.13.17 Mercury Marine's Anderson First to Be Named Brunswick Senior Fellow
04.11.17 Brunswick Facilities Worldwide Achieve Safety Recognition
03.28.17 Brunswick Innovation Laboratory to Open In Research Park at the University of Illinois
03.27.17 Mercury pro completes improbable comeback win at the Bassmaster Classic
03.20.17 Crestliner Unveils New PT 18 Bass Boat At Bassmaster Classic Expo
03.20.17 From tragedy to triumph: A former college basketball star develops a passion for the water thanks to Mercury Marine
03.16.17 Mercury Marine announces new sales and distribution centers in Caribbean, Mexico & Central America
03.14.17 Crestliner Receives Tenth Consecutive NMMA Customer Satisfaction Award Amid Exciting New Model Launches
03.13.17 Mercury Marine exceeds donation goal for Fond du Lac County United Way
03.01.17 Three Brunswick Employees Recognized for Excellence in Manufacturing
02.24.17 Another successful Miami International Boat Show for Mercury Marine
02.24.17 Boston Whaler 230 Outrage Wins 2017 NMMA Innovation Award
02.24.17 Life Fitness Celebrates Expansion of Cybex’s Minnesolife Fitness
02.23.17 Boston Whaler Wins Four Neptune Awards for Marine Marketing Excellence
02.23.17 Crestliner Introduces New Models for 2017
02.23.17 Life Fitness Celebrates Expansion of Cybex’s Minnesota Factory
02.23.17 Life Fitness Celebrates Expansion of Cybex’s Minnesota Factory
02.16.17 Brunswick Corporation declares quarterly dividend
02.16.17 Brunswick Executives to Highlight Marine Trends, Products In Miami February 16
02.13.17 Brunswick Reports High Number of Patents Granted in 2016
02.07.17 Boston Whaler raises over $1,200 to support local nonprofit arts organization
02.06.17 Crestliner debuts new pontoons for 2017
01.26.17 Brunswick Reports Fourth Quarter Results
01.18.17 Brunswick Names Irick President -Fitness Division
01.16.17 Mercury Marine solidifies commitment to corrosion protection with opening of EDP plant expansion
01.12.17 Mercury Marine launches new Go Boldly global brand campaign
01.12.17 U.S. Coast Guard Honors Brunswick's Marlow For Contributions Advancing Safe Boating
01.09.17 Mercury Marine expands joystick technology to tow sports boats
01.05.17 LIFE FITNESS PARTNERS WITH VIRZOOM TO PILOT VIRTUAL REALITY EXERCISE SOLUTION
01.04.17 Mercury Announces New 5-Year Protection Promotion
01.02.17 Mercury Marine announces exclusive distribution agreement with Supratechnic
12.14.16 Mercury Marine earns sixth “Green Master” honor
11.18.16 Brunswick Acquires Payne's Marine
11.07.16 Brunswick Names Brown Vice President - Chief Information Officer
11.03.16 Mercury Racing Names SpeedKore Performance Group Exclusive Distributor – SB4 7.0 Automotive Crate Engines
11.01.16 Mercury Marine’s VesselView Mobile now available for download in North America
11.01.16 Mercury Racing Reveals SB4 7.0 Automotive Crate Engine
10.31.16 Brunswick Public Foundation Awards Local United Way Grants for 2016
10.27.16 Brunswick Corporation Reports Third Quarter Results
10.20.16 Mercury receives two nominations for DAME Design Awards
10.18.16 Brunswick Corporation increases quarterly dividend by 10 percent
10.18.16 Mercury’s internet of things continues to change the boating industry
10.14.16 Brunswick Commercial & Government Products Awarded $72 Million Contract
10.11.16 Lund and Crestliner Boats Celebrate 2-million-hour Manufacturing Safety Milestone at New York Mills, Minn. Facility
10.06.16 Brunswick Schedules Third Quarter Earnings and Conference Call October 27
10.04.16 Mercury Marine claims two Innovation Awards at IBEX
09.29.16 Brunswick Technical Career Path Welcomes More Employees
09.27.16 Brunswick Public Foundation Awards 2016 Grants
09.23.16 Boston Whaler launches fully redesigned bostonwhaler.com
09.21.16 Fifth-annual Mercury Days sets a new record for visitors Europe
09.07.16 Mercury Racing Powers Curtis to Cowes-Torquay-Cowes Victory
09.06.16 Brunswick Awards Scholarships to the Children of Dealership Employees
09.06.16 Mercury Marine continues to power Cigarette Racing around the world
08.31.16 Brunswick Completes Acquisition of Germany's Indoor Cycling Group
08.30.16 Bayliner Adds Heyday Models to Portfolio; Targets Larger Presence in Wake/Surf Category
08.26.16 Boston Whaler donates record number of school supplies during 6th annual “Boatload of Backpacks”
08.25.16 Whale receives Brunswick Corporation Chairman’s Safety Award
08.23.16 Mercury Marine continues to power the pontoon market
08.19.16 Mercury Racing® is pleased to announce the release of the all-new Bravo I® LT propeller.
08.17.16 Mercury Marine’s St. Cloud plant receives Brunswick Corporation Chairman’s Safety Award
08.17.16 Mercury Marine’s St. Cloud plant receives Brunswick Corporation Chairman’s Safety Award
08.11.16 Crestliner Pro John Cox Nets FLW Forrest Wood Cup
08.11.16 Lowe® Boats Achieves 2 Million Hours without a Lost Time Accident
08.10.16 Brunswick Names Haan Vice President - Investor Relations
08.08.16 Mercury Marine donates engines to Surf Life Saving groups
07.28.16 Brunswick Agrees to Acquire Indoor Cycling Group
07.28.16 Brunswick announces second quarter results
07.07.16 Brunswick Schedules Second Quarter Earnings and Conference Call July 28
07.07.16 Manufacturing at Mercury Marine highlighted on national television
07.05.16 Brunswick Acquires Thunder Jet
06.30.16 Brunswick announces amendment to revolving credit facility
06.25.16 Boston Whaler raises nearly $2,000 to support local nonprofit arts organization
06.14.16 Brunswick Names Eric Hendrickson President - Crestliner Boats
06.01.16 Mercury Marine wins Game & Fish/Sportsman Magazine’s Readers’ Choice Awards
05.24.16 Boston Whaler Launches the New 230 Outrage
05.19.16 Brunswick Marine Brands Support National Safe Boating Week, May 21-27; Social Media Contest HIghlighted
05.16.16 CYBEX RECEIVES PRESIDENTIAL AWARD FOR EXPORT SUCCESSES
05.13.16 Brunswick Corporation Names Stickler as President - Boston Whaler; Valdes Will Head Up Harris and Cypress Cay Pontoons
05.04.16 Brunswick Corporation Declares Regular Quarterly Dividend
01.26.16 Brunswick Reports Fourth Quarter Results
06.18.18 Military Outreach USA to Partner with Chicago Park District, Local Yacht Clubs and Mercury Marine to Honor Veterans with a Day on Lake Michigan July 1
00.00.00 Brunswick to retain and reinvent Sea Ray business

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